The days of poor quality and choppily edited video production are gone. You can now find great video production at the click of a button. This is because people are able to produce videos on their own and do it in a more professional way than before. The rise of online video also means that you can get amazing videos for your business too from production houses.
Why Should your Business Bother with Video Content At All?
Video content is becoming an increasingly popular form of storytelling that people seem to enjoy. That’s because it’s more immersive and engaging than text. But the main reason you should start creating video content for your business is that it’s better at attracting and retaining customers.
If you want to generate more revenue, make sure your company has a YouTube channel. Video drives a whopping 95% of all traffic on the internet, so it makes sense for businesses to make use of this format in order to increase their reach and visibility online.
The reason videos work so well is because they are able to demonstrate the product or service in a way that text can’t always do as effectively. When done right, videos can be both informative and entertaining – which means they engage viewers at a better rate than any other forms of media.
Video Length – What’s the Ideal Length for a Video?
The length of a video is one of the most important factors for successful video marketing. The length of a video can determine whether people are interested, will share it, and ultimately keep watching.
In an era of short attention spans, how long should videos be? According to a study by Google and Ipsos, the optimal length of a video is four minutes. The study also found that most people prefer videos between 30 seconds and 2 minutes. This is because people are more likely to share shorter videos on social media. If a video is longer than 10 minutes, there’s a high chance that viewers will lose interest and stop watching the video.
Best Practices by Video Production Houses in Creating Video Content That Engages and Delivers Results
Video production houses are beginning to understand that the quality of their videos impacts the success and completion rates of their video content. As a result, they are now paying close attention to the best practices in creating such videos.
Good production houses use high-quality cameras (i.e. GoPro) and microphones that will produce rich visuals and sound effects required for the video content, and a tripod for any static shots. They are alos able to edit videos by using software like Adobe Premiere Pro, Final Cut Pro X, or Avid Media Composer. In addition, they utilise graphics in their video content since it is proven to increase viewer engagement.
In conclusion, businesses should engage production houses to make videos that engages customers and brings value to their brand. Production houses can help you create a quality video at a more affordable price. The video provides an opportunity for improved customer engagement and brand awareness by using it as a medium to showcase your products. If you would like to know more about how to choose a video production house in Singapore, then check our article: https://amunlabs.com/guide-choosing-video-production-house-singapore/.